Frisco App
Frisco App is my graduation project. It was inspired by my love for San Francisco and excitement for my upcoming move to that place. It’s a mobile app and visual identity of the city - it’s main goal to help travelers move around the city and explore it.
The idea behind the project was not only to create a visual code, but the entire structure of the city, ways to engage locals with visitors. I tried to bring out the characteristic elements of the city and present them in an interesting and attractive form, bearing in mind the functionality and cohesion of individual elements.
Logo
Logo is based on the characteristic symbol and clear typography. The logo refers to the guiding motive of identification, such as the icons of characteristic objects in San Francisco. The easily recognizable symbol does not require translation, they are understandable for people from different cultures and speaking different languages.
The mobile app
Everyone who signs up for Frisco App receives a travel kit. A package that will help travelers find themselves in the city and make their stay as much pleasant as possible. For pickup at the information points located in the city of San Francisco or option of ordering it to an address prior to the arrival to the city. Dedicated to young people who like to express themselves. Thanks to the fresh and timeless designs people definitely keep those souvenirs after their stay in San Francisco, as a piece of memory.
The website
Website is the key element of branding. Consistent with the band, focusing on the users. Simple and transparent. Connected with the online store, allows visitors to order all the merch and find all the important information prior to their visit to the city.
Merch
Everyone who signs up for Frisco App receives a travel kit. A package that will help travelers find themselves in the city and make their stay as much pleasant as possible. For pickup at the information points located in the city of San Francisco or option of ordering it to an address prior to the arrival to the city. Dedicated to young people who like to express themselves. Thanks to the fresh and timeless designs people definitely keep those souvenirs after their stay in San Francisco, as a piece of memory.
Patrycja (Moszczenska) Macaalay - Poland / 2017-2018